The brand offers pieces for every occasion, with a focus on sustainability.

Clothing Market


Other key players operating in the plus size clothing market are Adidas AG, Carmakoma, Philips Van Heusan Corporation, Hanes Brand Inc., and Dia & Co. In addition, there are several distributors that stock plus size apparel.

Past Decade

During the past decade, the plus size clothing market has grown by over $21 billion. This is due to the growing number of people who have become body positive. They have begun using social media to make their voices heard and push retailers to change their policies.


The biggest challenge facing the fashion industry is translating patterns to a larger size. Luxury brands often do not offer extended sizes, due to cost. But technology will eventually mitigate this problem.


There is a big opportunity for retailers to take advantage of this market. Forbes estimates the total value of the untapped plus-size market to be $50 billion in 2019. This would represent a huge business for retailers who understand the importance of catering to this demographic. 

The growth of the plus size clothing market has caused a number of brands to shift their focus towards this segment. Some of the biggest names in the industry are now offering a variety of styles for women and men. 


In the near future, brands will offer a variety of styles in an inclusive size range. This could mean the end of separate stores and services for plus-sized customers.


Companies like Dia & Co have introduced a wide range of clothing, including styles for work, parties, and everyday wear. Their online store allows customers to shop for items in sizes from 0-24. They also have a generous exchange policy


TomboyX has an extensive line of underwear, mostly in bras and bikini cuts. They also offer technical gear for active living. Their products range from size 0 to 18.

Popular Brands

Other popular brands have also expanded their size ranges. Target recently launched a plus label and an activewear brand.

Carry Sports

They carry sports bras and leggings, as well as quick dry t-shirts. They have also increased the number of in-store models.

Plus Size

The plus size clothing market is growing quickly. Currently, there are more than 23% of the female population in the United States that is a size 14.
This is a large demographic that has not been properly catered to. The retail industry needs to start making an effort to cater to the new demographic, and gain a competitive advantage.
Having a plus size range in your fashion arsenal is a good idea. Not only are you catering to an emerging consumer base, you're also attracting more and more interest in the wider fashion industry.

Several retailers are taking it a step further by expanding their plus size offerings, such as Boohoo, Missguided and ModCloth.

The latter is particularly relevant since it’s one of the biggest online retailers of plus size clothing.

One of the most important aspects of any plus size range is sizing. In the UK, the average dress size is 16. There’s also the Mid-Sized Fashion (MSF) category, which includes sizes from US8 to UK10.