The brand offers pieces for every occasion, with a focus on sustainability.
Past Decade
During the past decade, the plus size clothing market has grown by over $21 billion. This is due to the growing number of people who have become body positive. They have begun using social media to make their voices heard and push retailers to change their policies.
Opportunity
There is a big opportunity for retailers to take advantage of this market. Forbes estimates the total value of the untapped plus-size market to be $50 billion in 2019. This would represent a huge business for retailers who understand the importance of catering to this demographic.
The growth of the plus size clothing market has caused a number of brands to shift their focus towards this segment. Some of the biggest names in the industry are now offering a variety of styles for women and men.
Future
In the near future, brands will offer a variety of styles in an inclusive size range. This could mean the end of separate stores and services for plus-sized customers.
Companies
Companies like Dia & Co have introduced a wide range of clothing, including styles for work, parties, and everyday wear. Their online store allows customers to shop for items in sizes from 0-24. They also have a generous exchange policy
TomboyX
TomboyX has an extensive line of underwear, mostly in bras and bikini cuts. They also offer technical gear for active living. Their products range from size 0 to 18.
Popular Brands
Other popular brands have also expanded their size ranges. Target recently launched a plus label and an activewear brand.
Carry Sports
They carry sports bras and leggings, as well as quick dry t-shirts. They have also increased the number of in-store models.
Plus Size
The plus size clothing market is growing quickly. Currently, there are more than 23% of the female population in the United States that is a size 14.
This is a large demographic that has not been properly catered to. The retail industry needs to start making an effort to cater to the new demographic, and gain a competitive advantage.
Having a plus size range in your fashion arsenal is a good idea. Not only are you catering to an emerging consumer base, you're also attracting more and more interest in the wider fashion industry.
One of the most important aspects of any plus size range is sizing. In the UK, the average dress size is 16. There’s also the Mid-Sized Fashion (MSF) category, which includes sizes from US8 to UK10.