The brand offers pieces for every occasion, with a focus on sustainability.
Retailers
Some retailers have even redesigned their websites to reflect the changing consumer demographic. For instance, if you're searching for "plus size dresses" you will find that most sites offer clothing ranging from size 14 to 32. However, the largest proportion of products are still available to the mainstream market.
Fashion Trends
Those who are interested in the newest fashion trends will be pleasantly surprised by the increasing selection and variety of brands offering a wide variety of choices for the discerning shopper. It’s worth noting that the number of tall sized items grew by 9% over the course of the year. This is a good sign that retailers are recognizing the growing size of the consumer base.
Fashion House
For example, the fashion house Boohoo has backed tall apparel with a dedicated section of its website, while Topshop has halved its tall apparel assortment to include more of the cult classics.
Recent
In a recent ad for the former, the word "tall" was used more than once and the accompanying picture was littered with 'plus-size' models.
Major Brands
Several major brands have recently launched inclusive lines for plus size consumers. This is part of a larger trend in fashion.
Market
The market for plus size apparel is growing rapidly. In fact, plus size clothing represents the fastest-growing segment in the apparel industry.
Traditionally
Traditionally, plus size apparel was relegated to specialty stores and catalogues. These companies had their own sets of size guidelines.
The only way for shoppers to find fitting clothes was to go to these locations. However, most companies weren't providing the options needed by plus-size shoppers.
In order to meet these needs, retailers have expanded sizes to 28. Some brands have even stopped producing sizes beyond 14.
This is causing pressure on retailers. A recent survey by the American Plus Size Association found that more than one in four women aged 18 to 65 wear a size 14 or higher.
Some major brands are taking active steps to include this growing market. Some have introduced inclusive lines, including jeans for curvy women, plus size shapewear, and leggings.
